Programme

Objectives

The BSc in International Business – IFI aims to train young people, over a four-year course, in the functions of trade, marketing and management as exercised in companies with an international dimension.

Skills

The programme is built around the skills most sought by this kind of company :

• Knowledge of international trade.
• Fluency in foreign languages.
• Expertise in the techniques of trade, management and marketing linked to international trade.
• Awareness of intercultural differences, flexibility and adaptability.

Methods of Evaluation

At Rouen Business School the student’s performance is measured throughout the year. They are evaluated several times per semester by continuous assessment, participation in classes and presentations and exposes are usually carried out in the majority of classes.

Doubles diplomas

• HAAGA – HELIA University of Applied Siences, Helsinki, Finland
• Halmstad University, Sweden
• University of Applied Sciences, IMC Fachhochschule Krems, Austria
• Leon Kozminski Academy of Entrepreneurship and Management, Warsaw, Poland
• University Regiomontana, Monterrey, Mexico