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Admissibles BSc Rouen 2013

Research groups

Responsible finance

Contemporary P@thways of Career, Life and Learning

Markets, Brands & Experiences

  • Branding in digital age
  • Consumption & culture
  • Customer relationship management
  • Retail & multichannel marketing

Entrepreneurship and innovation

  • CRM & customer insight
  • Experience & point of sale
  • International stragegy of retailing
  • Supply Chain

Managing in a « pluricultural » world

 

  • Values and management
  • Organizational identity, culture and climate
  • National Culture: can we move beyond traditional models?
  • IT culture: Rethinking technology in a cultural business perspective
  • Change management


Operations, Decision systems & Uncertainty

  • Gestion des opérations
  • Modélisation statistiques
  • Optimisation et recherche opérationnelle
  • Modèles de décision
  • Gestion des chaines logistiques
  • Gestion de l’incertitude

Entrepreneurship and Innovation Centre

Annual Research Reports

Rouen Business School - 1, rue du Maréchal Juin - BP 215 - or - Boulevard André Siegfried - 76130 Mont-Saint-Aignan - tel. +33 (0)2 32 82 57 00