"Business Model and Entrepreneurship Innovation" Chair
| 2nd Entrepreneurship Prize |
On Tuesday, 31 May, Rouen Business School is holding the second Entrepreneurship Prize event in the salons of the chateau. On this occasion, entrepreneurship will be under the spotlights from 14.00 to 20.00.
(14.00-17.30 and 19.00-20.00)
Statistics on the 22 businesses presented : x sectors of activity represented Average turnover : 155,000€ Average age of company : 14 months Average funding requirement : 575,000€ (range from 30,000€ to 3,000,000€)
(14.30-15.00 and 16.30-17.00)
(15.00-16.00)
(17.30-18.30)
(18.30-19.00) The afternoon will close with a cocktail reception. |
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| Rouen Business School lance la Chaire Business Model et Innovation Entrepreneuriale |
Quelques mois après le lancement de son incubateur Starting Bloc, et en ligne avec sa vision « Explorer de nouveaux mondes, entreprendre en leaders responsables », Rouen Business School poursuit son engagement en matière d’entrepreneuriat en lançant la Chaire « Business model & Innovation entrepreneuriale ». Le « business model » représente aujourd’hui l’outil central de la démarche de création d’entreprise. Cependant, il reste trop souvent encore mal maîtrisé par les porteurs de projets et son évaluation par les financeurs peut s’avérer problématique. En outre, l’évolution que connaissent certains domaines d’activité comme l’économie verte ou numérique remettent en question les business models existants et en font émerger de nouveaux. Télécharger le communiqué de presse |
“The creation of Rouen Business School’s ‘Business Model and Entrepreneurial Innovation’ Chair will, without a doubt, contribute to the development of the spirit of enterprise, which is totally in line with our programme for the development of ‘Maisons d’Entrepreneurs'”
Nicolas Draux, Regional Director, BNP Paribas Nord-Pas de Calais-Picardie-Normandie
BNP Paribas (www.bnpparibas.com) is one of the soundest banks in the world*. The group is present in more than 80 countries and employs more than 200,000 people, of whom more than 160,000 work in Europe. It holds a key position in three main areas of activity :Retail Banking, Investments Solutions and Corporate & Investment Banking. In Europe, the group has four domestic markets (Belgium, France, Italy and Luxembourg) and BNP Paribas Personal Finance is the number one in personal credit. BNP Paribas is also developing its integrated retail banking model throughout the Mediterranean Europe area, and has a big network in the west of the United States. In its Corporate & Investment Banking and Investment Solutions divisions, BNP Paribas is Europe’s leader and has a strong presence in North and South America, as well as a firm, high-growth base in Asia.
*Rated AA by Standard and Poor’s, which is the 3rd level on a scale of 22.
“This partnership is in line with our policy of supporting the development of French businesses. The teaching provided in this Chair will give business creators and leaders the concrete tools necessary as a base for their growth”.
Jacky Lintignat, Director General of KPMG France.
KPMG is France’s biggest audit, accounting and consultancy firm, a member of KPMG International Cooperative, a network independent national consultancies, present in 150 countries. The firm works with international groups, stock-market quoted companies, SMEs, and with organisations in the public sector and the social economy (cooperatives, NGOs, charities), for auditing, accounting and consultancy.
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Missions and objectives
In line with its vision, Rouen Business School aims to train students with a real sense of entrepreneurship.
In partnership with BNP Paribas and KPMG, the ‘Business Model and Entrepreneurial Innovation’ Chair will enable the school to support this aim and to develop knowledge specifically applied to the entrepreneurial approach.
The main objective of the Chair will be the ‘business model’. This tool, which is crucial in the entrepreneurial approach, transforms the innovation into a value proposition. Innovation, of course, is not limited to technological innovation, but includes commercial, marketing and/or organisational innovation. Innovation is, thus, the core of the business model problem.
The business model is still too often not totally worked out by project initiators, and its evaluation by financers still involves many hidden problems which have not yet been solved (evaluation methods, evaluation of intangible assets, etc.).
On top of this, in a number of fields, innovations (digital, energy, green economy, etc.) call into question the existing business models (gratuity, value chain, etc.) and lead to the emergence of new business models.
The Chair aims to create scientific knowledge applicable to the business model in the entrepreneurial approach. This knowledge should contribute to better support and guidance for the entrepreneurial projects developed in Rouen Business School and its ‘Starting Block’ business incubator.
Current projects
The research carried out by the Chair will concern three major axes :
- business models and the three foundations of the concept : What value proposition does a firm offer its clients or the users of its products and services ? How do businesses construct their value proposition ? What income model should be considered ?
- the intersection between Business models, Innovation and Regulations focussing on one central question : How do technological, organisational, social or environmental innovations and changes in regulation (for example, the successive de-regulations of telecoms, energy, transport, mail, etc.) transform companies’ business models ?
- Entrepreneurship, Innovation and Intangible Assets. This axis will be based on work already carried out at Rouen Business School concerning the financial evaluation of innovations and the intangible capital of start-ups, supplemented by work on risk and the duration of projects.
In the long term, the Chair’s vocation is to set up an Internet portal for gathering together data on business models. This will centralise information intended for project initiators and give them the possibility of testing a first version of their business model. The data collected will then be further exploited to provide fuel for the School’s research activities.
The ‘Business Model and Entrepreneurial Innovation’ Chair is based on the team in the Entrepreneurship and Innovation Centre.
- Ana COLOVIC
- Denis GALLOT
- Liang GUO
- Rita KLAPPER
- Jacques LAURIOL
- Bernard LECA
- Isabelle RAVERA
- Masoud SHADNAM