Program overview

The purpose of the International MBA is to encourage the professional and personal development of its post-graduate participants by providing transferable skills and applicable knowledge which will enable the graduate, both individually and in groups, to effectively analyze and respond to business problems in any industry, to frame and research pertinent business issues, and to bring creativity, inventiveness and effectiveness to their work.

9 MONTH CORE-PROGRAM

MODULE 1

Developing the Business : Ideas and Innovation

- Fundamentals of marketing

- Fundamentals of accounting and finance

MODULE 2

Developing the Business : Design and creativity


- Developing products and markets

- Developing an effective organization

MODULE 3

Developing the Business : Confronting concepts with reality


- Managing projects

- Fundamentals of strategic management

- MARKSTRAT

- Developing corporate

- Developing corporate finance strategies

MODULE 4

Making the transition : acquiring managerial tools


- Using microeconomics for decision-making

- Using quantitative methods

- Using and comparing financial statements

- International human resource management

- Business intelligence

MODULE 5

Advanced marketing management systems


- Brand marketing

- Achieving more effective corporate communications

- Distribution and retail strategy

MODULE 6

Advanced organisational systems

- Managing people and developing leadership skills

- The behavior of the organization

- Operations and manufacturing

- supply-chain management

- Designing and implementing information systems

MODULE 7

Advanced financial skills

- Advanced managerial accounting

- International mergers and acquisitions

- Working with international financial markets

MODULE 8

Becoming more effective global managers


- Sustainable issues

- Understanding International legal issues

- Crisis Management

- International negociation simulation

- Corporate governance

- Final business simulation

5 MONTH CUSTOMIZED COMPONENT

After completing the 9-month core program, participants are able to customize their MBA by choosing the option that best fits their professional and career objectives :

- International MBA exchange

- Starting a company within the school

- Internship experience

- consulting project

FINAL THESIS

Participants apply the knowledge that they have acquired during the course of the program to a specific business problem linked to the customized component they have chosen and with their future career plan.

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Rankings

SMBG (February 2011)

Best Masters, Specialised Masters, MBA and Specialised Training

Bac +5 / Bac +6

  • 4th place for the International MBA
  • 1st place for Specialised Master in Corporate Communication Strategy
  • 6th place for Specialised Master in Market Research and Marketing Management
  • 7th place for Master of Science in Global Management
  • 6th place for Master of Science in International Project Development
  • 10th place for Specialised Master in International Financial Management

Contact MBA

For international students

Elaine Bowman

Sarah Burt

int.recruitment@rouenbs.fr

33 (0)2 32 82 47 05

For French students

Frédéric Bouton

Virginie Milaire

masteres@rouenbs.fr

33 (0)2 32 82 58 49

Rouen Business School - 1, rue du Maréchal Juin - BP 215 - ou - Boulevard André Siegfried - 76130 Mont-Saint-Aignan - tél. 02 32 82 57 00