The Club Med and the Major are co-organizing a student challenge

The Club Med and the Major are co-organizing a student challenge as part of the Relationship Marketing module of the Core Curriculum. The students’ mission is to improve the brand’s relationship program and to design a multichannel plan for recruiting new customers. For the occasion, the Director of Relationship Marketing hosted a conference on the brand’s strategy and relationship objectives before launching the student challenge. Three finalist teams will be chosen to present their recommendations at the Club Med headquarters.