Higher Education and Handicap
Rouen Business School welcomes and accompanies
students with any degree of handicap throughout the duration of their studies.
For more information, please
contact Daniele Pederzoli who is dedicated to helping and advising students with handicap daniele.pederzoli@rouenbs.fr
Major in Marketing : A new programme offering the possibility of acquiring two specialist skills
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The Master Grande Ecole Marketing Major has been enhanced this year with a wider range of specialisations being offered, enabling students to acquire two specialist skills, thus opening up new career prospects. It is organised around a core curriculum comprising cross-disciplinary and consolidation teaching modules (Consumer Behaviour, Marketing Research, and Relationship Marketing & CRM), together with two periods of specialisation. |
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The first period offers a choice between three specialist blocs :
- Consumer Insight, preparation for jobs in Market Research,
- Brand Development, preparation for jobs in Brand Management for products and services
- Media, Event & Communication, preparation for jobs in advertising and promotion, event management and media.
The second period offers a choice between three specialist blocs :
- Category & Multichannel Management, preparation for jobs in multichannel retailing
- Leading Market Growth, preparation for jobs in sales development and negotiation
- Business Marketing Strategy, preparation for jobs in BtoB and purchasing.
Each student can choose his/her own study track bu combining two blocs in the two periods.